Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all E-commerce transactions. Today, it is essential for all online businesses to make SEO an integral part of their online business strategy. VPOweb helps you define, evolve and implement a powerful SEO strategy to leverage your online business potential. Working with this main objective, the SEO team at VPOweb uses its expertise, refined processes and proven set of ethical white-hat techniques to help your site naturally rank higher on search engines.
Site optimization involves careful handling of the entire SEO process. The site is thoroughly analyzed for its full SEO potential before implementation. During the initial analysis, the site is analyzed for it full URL depth, individual pageâ€™s PR, search engine saturation, back-link count, traffic log analysis and Google Analytics / Google Webmaster Tools setup. The site is checked for 35 possible parameters that can lead to search engine spider roadblocks or search engine penalties.
Keyword research is the most important aspect of any SEO campaign. We identify keywords, which have high relevance, high potential for conversion, high potential to rank, and have lower competition so that the SEO campaign gives optimum performance to each dollar spent.
On-page optimization includes Title & Meta tags optimization, image optimization, anchor text and title attributes optimization and on-page text editing & HTML markups for best performance. Other aspects like file-names, directory structure, navigation, site inter-linking, error pages, robots file, sitemaps etc. are optimized suitably. On SEO completion, the site is audited for SEO levels and finally submitted to search engines, industry directories, yellow pages etc. The site performance is constantly monitored on a monthly basis for various matrices and reported through the Success Tracking Reports.
VPOweb handles SEO as an integrated aspect of an Internet Marketing strategy. SEO alone is not sufficient to meet marketing objectives and other important activities such as link building and article syndication are a must to achieve high rankings.
Depending upon which stage your project is in, with reference to the larger picture of your project lifecycle, send us a note on your objectives and expectations and we'll be happy to help you understand the methodology we adopt at VPOweb to Deliver Measurable Online Success.